Tuscany Eyewear is a privately-held corporation formed in 1996 from New York Optical International. Initially, Tuscany Eyewear preferred to create its own identity and developed its own brands. Having successfully established its own international markets and distribution networks, it actively sought a luxury collection to complement the company and allow the development of a US sales team based on the successful strategies of the international sales team. In 2007 Tuscany Eyewear became the Porsche Design exclusive distributor for the USA, Caribbean and specific countries in Central and South America. It has also introduced award-winning rimless frame programs for optical laboratories.